May 2021

Your organization may be doing an amazing job of churning out superior products and/or services. You may have invested in good quality and trendy infrastructure and up to date technology. But are you paying as much attention to what drives the potential of your staff? Have you identified the underlying beliefs and values that drive your employees? Or their inherent assumptions when making decisions? Corporate Culture counts!!!

As an entrepreneur and/or business founder, your creations may be Intangible and Indivisible but equally as valuable as any physical property. You may be surprised at how many aspects of your business can be protected- your product design, brand name, logo, tagline, scholarly, literary or creative artistic work etc. The most common forms of an IP are patents, trademarks, copyrights, and trade secrets.